Fictional branding for ARS Electronica - 2021
From September 8 to 12, Ars Electronica 2021, the festival for art, technology and society, took place not only in Linz (Austria) and 86 other Ars Electronica Gardens around the globe, but also online. The festival thus presented itself as a dual event – with exhibitions, concerts, talks, conferences, workshops, guided tours and other online activities.
The theme of this festival, like a lot in 2020 was a new digital deal, a deal is a touch, you fill in each other's gaps. I set out to make that the icon. With a simple and flexible graphic and a lovely dash of type. (Forma DJR)
I also made an accompanying promo video.
